EXECUTIVE ALIGNMENT
FLORIAN PICASSO
STRATEGIC ROADMAP
A unified vision for A&R, Helix Partnership, SUGR Platform, Marina the Goat, and Worldwide Touring.
WORLDWIDE BOOKING
Joy Age
International Gigs, European Club Circuit & Pitching.
AGENT FRANCE & DA
Max RAW
France Territory, Virage & Co-A&R Direction.
STRATEGY & TECH
Dylan Azevedo
Overall Architecture, Web, Growth & Financial Strategy.
ORGANIZATION & WORKFLOW
ONE CENTRAL ENTRY POINT
Streamlining all promoter, PR, and management communications to ensure 100% operational transparency.
Central Management Inbox
mgmt@florianpicasso.com
- Bookings (Worldwide): Handled directly by Joy.
- Bookings (France): Handled directly by Max.
- PR & Media: Transferred to Zoë & Esmee.
- Tech & Digital Hub: Managed by Dylan.
Digital Platforms & Infrastructure
- Live Official Portal:
florianpicasso.com
- Immersive Portal (SUGR DA):
dev.florianpicasso.com
- Cloud Optimization: Server infrastructure cleaned, saving ~400€/year in ghost services.
TOPIC 01
HELIX RECORDS PARTNERSHIP
Strategic clarity between Major/Crossover channels and Core Underground credibility.
Contract Structure
- Deal Terms: 4 Firm Tracks + 4 Track Option Agreement.
- Latest Release: Ding Dong (Music Video by Sana).
- Role of Helix: Dedicated channel for Crossover / Major-adjacent / High-reach tracks.
Underground A&R Integrity
- Clear Separation: Pure hardgroove & warehouse club bangers remain 100% strictly in our core club network (RAW, FLUID, Polyamor, Boys Noize, Live From Earth).
- Execution Rule: Deliver required contract deliverables smoothly without diluting Florian's primary underground club profile.
TOPIC 02
OVERALL A&R & BRAND IDENTITY
Positioning Florian as a High-Fashion Underground Techno & Hardgroove Curator.
Target Club Labels & Media
- Target Labels: Boys Noize Records, Live From Earth, Hot Meal, Polyamor, RAW/FLUID.
- Podcast Sequence: Dekmantel Podcast, Hör Berlin, Live From Earth, Resident Advisor, NTS, Triple J.
Social Media & Image Discipline
- Public Instagram: 100% professional, high-fashion editorial aesthetic, tour dates, high-quality set recaps.
- Close Friends: Behind-the-scenes, raw or personal content goes strictly to Close Friends to protect promoter confidence.
TOPIC 03
SUGR BRAND PLATFORM & V.A.
Evolving SUGR from a compilation into a recurring Label + Events + High-Fashion platform.
V.A. Track Curation Status
- Confirmed Frederic: Tracks On My Mind & Aerea Monster approved.
- In Revision Zaranoff: Production tweaks requested on Dark & Sexy.
Guest Curation & Vision
- Active Invites: Bianca Oblivion, Ammara, Schacke, fka.m4a, DJ AYA.
- Brand Expansion: SUGR aesthetic integrated on the new web experience (
dev.florianpicasso.com).
TOPIC 04
FLORIAN PICASSO PRESENTS: MARINA THE GOAT
High-energy, uncompromised side project (Skrillex x ISOxo x Frost Children sound design).
3 Launch Strategy Options
1. 100% Secret: Total anonymity for pure underground credibility.
2. Public Day 1: Announced immediately as Florian's side project.
3. Soft Reveal (Recommended): Initial mystery releases, followed by a reveal after 2-3 tracks.
Long-Term LP Vision
- Full Album Concept: Storytelling driven by heavy club sound design.
- Visual & Fashion Collabs: 3D visual artists, filmmakers, and capsule fashion drops to create a complete artistic world.
TOPIC 05
COLLABS, B2BS & REMIX STRATEGY
Leveraging key relationships and targeting top-tier remixers for maximum impact.
Remix & Collab Targets
- Sugar Daddy Official Remix: Formal outreach targeted at MCR-T or DJ Gigola.
- Frost Children Collab: Track Never Leave scheduled for autumn roadmap.
Strategic B2B Leverage
- Two Dots (Emma) & Carla Schmidt: Close relationships used for strategic B2B slots to access festival lineups requiring gender parity, preserving Flo's solo headline billing.
TOUR ROADMAP
UPCOMING SHOW HIGHLIGHTS (H2 2026 / 2027)
Building momentum across key European club hubs.
Confirmed & High Priority Requests
- 08 Aug 2026: Virage (Paris, FR) — Confirmed
- 09 Aug 2026: Hot Meal x Intercell (Berlin, DE) — Incoming
- 29 Sep 2026: LAB 54 (Manchester, UK) — Incoming
- 23-25 Oct 2026: ADE (Amsterdam, NL) - 3 Holds — Incoming
Autumn, Winter & 2027 Targets
- 31 Oct 2026: Perplex (London, UK) — Incoming
- 07 Nov 2026: Dekadance (Berlin, DE) — Incoming
- 17 Jan 2027: Apollo (Milan, IT) — Incoming
- 27 Feb 2027: Club Woom (Antwerp, BE) — Incoming